How to Prep Your Affiliate Program for BFCM

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Let’s be honest—most brands wait until November to start thinking about their Black Friday / Cyber Monday campaigns.

By then, it’s too late.
Inventory is locked. Ad costs are insane. Influencers are booked.

If you want to win this BFCM, you can’t start building traffic when everyone else hits “launch.” You need to start now—by getting your affiliate army ready to sell for you.

Here’s how to get your affiliates primed before the chaos hits.

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1. Audit Your Current Affiliates (and Clean House)

Don’t go into BFCM with dead weight.

Log into your affiliate platform and take a hard look at:

• Who’s active (posting, selling, engaging)
• Who’s gone silent
• Who drove sales last year

Reach out to your top performers now. Let them know you’re planning something big for BFCM—and you want them front and center.

For inactive affiliates? Either re-energize them with a special offer or archive them. A smaller, engaged team will always outperform a large, inactive one.

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2. Build Your BFCM Offer Around Affiliate Promotions

Don’t just plan a discount. Plan an affiliate-friendly offer.

Affiliates need something clear, exciting, and easy to share. That means:

• Simple discount structure (20% off everything, not 15% here and 10% there)
• Clear messaging they can copy + paste
• Ready-to-share visuals and product bundles

💡 Jump Tip: Create “affiliate storefronts” with your BFCM bundles already loaded in. That way, affiliates can push one link and go.

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3. Warm Up Your Affiliates Now with Early Access

If you want affiliates to drive traffic over BFCM weekend, you need to give them something to talk about now.

Send them:

• Sneak peeks of new products or gift sets
• Early access discount codes
• Content ideas they can start teasing in advance

The goal is to have your affiliates building awareness weeks before your sale even starts—so when BFCM hits, people are already primed to buy.

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4. Offer Tiered Commissions or Bonuses for BFCM

Want your affiliates to go hard? Give them a reason.

For example:

• 10% base commission
• 15% if they hit $2,000 in sales during BFCM weekend
• Bonus gift or payout for top 3 performers

A little competition drives massive engagement—and sales.

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5. Create BFCM-Specific Tracking Links

Make sure you’re tracking every click and sale correctly.

When you create new BFCM links for affiliates, you can see exactly which campaigns performed best—and which products moved fastest.

That data will help you optimize next year’s strategy before the weekend is even over.

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6. Prep Your Referral Program Too

If you just launched your Jump referral program, this is the perfect time to feature it on your homepage.

While affiliates handle your top-of-funnel push, referral links turn customers into promoters right on your site.

Visitors who buy during BFCM can immediately grab a referral link and share with friends for December holiday sales. That’s free, organic amplification while your ad spend cools down.

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7. Schedule Your Affiliate Communication Plan

Don’t just send one mass email on Black Friday. Plan it now:

• Week of Oct 7–11: Announce upcoming BFCM campaign
• Oct 21: Send content ideas, graphics, and codes
• Nov 4: Send reminder + new tracking links
• Nov 25: Send launch day message with final creative assets

Consistency is key—your affiliates can’t promote what they don’t understand.

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Final Thought: BFCM Winners Prepare Early

By the time most brands start prepping, you’ll already have your affiliate army in motion.

Affiliates don’t just drive traffic—they multiply your message.
But only if you give them time, tools, and motivation to do it right.

This week is your window. Audit, organize, and activate.
The brands that win Black Friday / Cyber Monday are the ones that started in October.

Try Jump and let us help you launch in under 24 hours.

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_______________________________________________

_{What is Jump?}

Launch, manage, and scale your own high-performing affiliate program like Rodan + Fields—complete with fully branded Signup pages, Dashboards, Affiliate storefronts, Multi-level, and Payouts—all in one platform.

Install now and we will include:

🚀 Full setup & affiliate migration

🗣️ Referral discount link widgets

🤝 Access up to 10 new affiliates ready to sell from our network - and invite 10 others every month

✅ I'll make sure you get the first 14 days free, then only $45/mo after

No commitments. Cancel anytime.

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👉Click here to learn more about Jump

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