Best Summer Content Strategies for Affiliates

Summer’s here—and so is the scroll.

People are traveling, skincare routines are changing, and social feeds are full of sun, sweat, and SPF. If your affiliates are just dropping links with “use my code,” they’re missing the moment.

Here’s how to help your affiliates post content this summer that actually converts—whether they’re creators, estheticians, or everyday fans.

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Why Summer Content Needs a Different Strategy

Skincare and beauty habits shift hard in the summer:

• SPF becomes non-negotiable
• Lightweight formulas win over rich creams
• People want glow, not grease

And on the social side?
Consumers want quick content, real routines, and low-effort posts that feel like lifestyle, not ads.

The good news? Affiliates don’t need fancy gear or big followings—they just need a smart content game plan.

Content Types That Work Best for Summer Products

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☀️ 1. "What's in My Beach Bag" or "Poolside Essentials"

This format is always a hit. Think:

“Here’s what I’m packing for a long beach day…”

Let your affiliates show:

• Your sunscreen or SPF moisturizer
• Lip balm with SPF
• Aloe or after-sun hydration
• A cooling mist or facial spray

🛒 Pro tip: Link to a pre-built storefront bundle with all these products in one place.

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💧 2. “Summer Skincare Routine” (AM or PM)

People are Googling things like:

• "How to avoid oily skin in summer"
• "Best skincare for humidity"

Help your affiliates show a quick 3–4 step routine using your products:

“Here’s how I keep my skin calm and clear when it’s 90 degrees and I’m sweating through my eyebrows.”

Bonus points if they show themselves applying the product or doing a quick voiceover with tips.

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🔥 3. GRWM for a Summer Event

Get Ready With Me never dies—and summer gives even more reasons to use it:

• Outdoor weddings
• Music festivals
• Vacations
• Pool parties

Let affiliates show how your product fits into their routine. Ex:

“I always use this lightweight primer under my makeup when I know I’ll be sweating later.”

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🏖️ 4. “Before & After a Day in the Sun”

This one’s gold for sun recovery, hydration masks, or calming serums.

Simple format:

• Show skin in the morning before the beach/pool
• Show skin after using your product that night
• Bonus: use a voiceover to explain why it helped (calm, hydrate, rebalance, etc.)

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📸 5. Story-Style “Day in My Life”

Affiliates can weave in your products naturally by just sharing their day:

• Wake up → apply SPF
• Afternoon reapplication shot
• Evening skincare wind-down

This content feels real—which means more clicks, and more conversions.

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Tips for Affiliates to Boost Summer Engagement & Sales

✅ Use natural lighting (outdoors = free aesthetic)
✅ Show texture (serum gliding on skin, SPF blending in)
✅ Focus on problems people feel in summer (greasy skin, sunburn, dehydration)
✅ Use casual captions like “can’t survive summer without this” or “sweat-proof glow”
✅ Always include your link or code + a short CTA (“Tap to shop my summer routine”)

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Final Thoughts: Summer Is Your Affiliate Goldmine

Summer content doesn’t need to be perfect—it just needs to be real, relevant, and relatable.
This is the season when buyers are hunting for products that work in the heat, sun, and humidity.

Equip your affiliates with content ideas like these, and they’ll do more than post.
They’ll sell.

Need an easy way to track affiliate performance, launch storefront bundles, and send your team fresh content inspo all summer long?
Try Jump. Built for real brands—and real creators.

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